Handbook of Strategic Enrollment Management

The Handbook of Strategic Enrollment Management is a comprehensive text on the evolution, profession, practice, and intricacies of strategic enrollment management, which is a crucial element of planning for new growth at higher education institutions that focuses on what is best for students' success while increasing enrollment numbers and stabilizing institutional revenues. The book draws upon a wide range of research, theory, and practice to help readers understand the complex world of strategic enrollment management. It offers guidance on the many areas that make up SEM, including recruitment and admissions, financial aid, the registrars role, and institutional marketing, and includes the most up-to-date information on current issues in SEM, policy trends, SEM research, the use of enrollment management technology, and creating a strategic thinking enrollment organization. Further, because SEM is practiced differently in four-year institutions, community colleges, and professional schools, the authors address the differences and the specific needs of the various types of institutions.